Are you a small business that tries to engage regularly with your customers and build long lasting relationships? Do you add value by sending out a newsletter to your clients? Are you curious about which e-newsletter company to use?
The below excerpt is from a blog post written by Natalia Beley, a virtual assistant, that helps small businesses free up time by assisting them with various tasks including creating newsletters. Here she discusses the pros and cons of her e-newsletter company of choice.
One of my clients is a busy sales rep that manages about a half dozen lines and over a hundred clients. She can't possibly connect with each of those clients on a weekly basis, so one of the ways that she's chosen to communicate with them is through a bi-monthly newsletter that I manage, develop and send out for her. Recently, one of her clients reached out to me to ask about email newsletter companies and get my opinion on the one that I use.
Face-to-Face Interactions Make the AETA Trade Show More Important Than Ever!
What if I told you that Exhibit Surveys reports, “more than 77% of trade show attendees are qualified buyers” and that “three quarters of the attendees at any show could be a lead for a company?” You would probably say you know that, and that is the reason you attend.
The question is why exhibitors cannot capture this percentage and turn it in to orders. Many orders are not placed at the shows. Research says that exhibitors, who do not follow up on all of their leads after the show is over, contribute to this problem. Attendees truly value the relationship built during the trade show. If an exhibitor is given a lead at a trade show, the numbers prove that more than three quarters of those leads would spend money even if the order is not placed during the show itself.