Retailers face costly penalties for mishandling customer data especially if that information ends up in the hands of criminals.
AETA's 2014 Board of Directors Announced!
Thank you to everyone who voted in the election for AETA’s 2014 Board of Directors, and congratulations to those who will be serving beginning January 1, 2014!
President: Carla Perri President-Elect: Hope Birsh Vice President: Annemarie Cochrane Treasurer: Lilo Navales Immediate Past President: Ron Cimini Directors: Tony Coppola June Evers Kelly Herd Barbara Jacobsen Glyn Sandzen Ronnie Zito
Thank you to those who have agreed to serve on the AETA Board of Directors. Do you have an interest in helping your professional trade association? Even if you can only offer a few hours of your time, we want your involvement. This is your association, and you have an opportunity to influence AETA’s direction and improve the value of what you receive.
If you would like to help AETA achieve its goals, please complete this Willingness to Serve Form. We would love to have you participate! Thank you for your consideration of our request.
Are you a small business that tries to engage regularly with your customers and build long lasting relationships? Do you add value by sending out a newsletter to your clients? Are you curious about which e-newsletter company to use?
The below excerpt is from a blog post written by Natalia Beley, a virtual assistant, that helps small businesses free up time by assisting them with various tasks including creating newsletters. Here she discusses the pros and cons of her e-newsletter company of choice.
One of my clients is a busy sales rep that manages about a half dozen lines and over a hundred clients. She can't possibly connect with each of those clients on a weekly basis, so one of the ways that she's chosen to communicate with them is through a bi-monthly newsletter that I manage, develop and send out for her. Recently, one of her clients reached out to me to ask about email newsletter companies and get my opinion on the one that I use.