Rick Segel Seminars

AETA International Educational Events

Early Bird Learning Opportunities

AETA is proud to announce that retail marketing and sales guru Rick Segel will conduct two breakfast seminars before the exhibit hall opens Sunday January 31 and Monday February 1.  If you're ready for your retail business to graduate to the next level, meet ...Rick Segel, CSP... a seasoned retailer of 25 years and the author of twelve books. Rick's common sense solutions and creative retail marketing ideas will absolutely make your business more profitable.

The 7 Essentials of Successful Retailing 

Sunday January 31, 2010,  7:00 AM at the Expo Center Meeting Room.  Breakfast included.

Retailing: What are the common denominators for successful Independent Retailing? Every successful retailer is practicing some of the Seven. The most successful embrace all of the Seven. This program will not only reveal those Seven Essential Elements that are prevalent in successful retailers, but will also show you ways to use them in your own business.

• The Seven Essential Skills for Successful Retailing

• The difference between Picking Winners and Being a Buyer

• How the winning stores sell and train their employees to sell

• The Power of Shopping and what to look for

• What we need to know about our customers and ourselves

• The right pricing policies for maximum return

• Number Awareness -- what numbers must you be aware of

The Essential Online Solution (plus Website Reviews)  

Send us your website for an opportunity to have Rick review it at the seminar.  Email your URL to info@aeta.us  by January 15, 2010. We’ll get it to Rick for review. There is no guarantee that he’ll be able to get to all of them, so please don’t be disappointed if yours isn’t used in the seminar.

Monday February 1, 2010  7:00 AM at the Expo Center Meeting Room.  Breakfast included.

Is this the right time to jump on the ecommerce band wagon? This program is modeled from Rick Segel’s new book of the same name. It explores why NOW is the time to embrace certain technologies that can reenergize and revitalize your business. This program is a marketing program designed for the independent retailer (not the techies) to explore ways to generate more revenues from your existing business. You will see how other stores are succeeding and how you can use them as your role models. You will leave with the essentials of how to do it!

• Learn why stores are succeeding beyond expectations

• Learn why websites are only one component of the online solution

• Learn the ingredients of the electronic Combo-Cocktail that has catapulted sales

• Understand why it is more economical than you think

• Learn why just having a web site means nothing

• Understand why every store must have a blog

• Learn why ecommerce isn’t about being big but rather being special

• Learn how to partner with your vendors for increased profitability

Before you attend, Rick invites you to visit Rick’s blog and his website to sign up for his free newsletter.