Educate Yourself. Better Your Business.


Bite-Sized Learning


Learn the best marketing and social media strategies for the equine industry from Amanda MacDonald, owner of Full Gallop Communications. Visit the concession stand in the expo center or bring a bagged lunch and come join us Saturday and Sunday for these industry-focused education sessions! Click here for the topic list and schedule.

Master Classes


Join us for these one-hour sessions at 2 p.m. on Saturday and Sunday. Ruth Hanks will discuss how to properly fit saddles on Saturday and Roy Burke will discuss concussions and rider safety on Sunday. Click here to learn more.

Product Demonstrations


Learn about the latest and greatest products breaking into the equestrian market straight from the manufacturer. Product Demonstrations will be held DAILY at the January show. Don't miss this exclusive AETA Trade Show opportunity. Below is the current schedule. Open time slots will be added as they are filled.

Saturday, January 27

10:00 a.m.


10:30 a.m.


11:00 a.m.


11:30 a.m.


3:00 p.m.


3:30 p.m.


4:00 p.m.

     Barn Essentials for You and Your Horse
     Presented by Noble Outfitters

     How to Easily Sell the Groom Ninja
     Presented by Groom Ninja

     The Pant-Keeper-Upper for Social Good
     Presented by Unbelts

     Show Shirts for English Riding
     Presented by Criniere

     
EquiGroomer Shedding Blade and Water Wisk Sweat Scraper
     Presented by EquiGroomer

   
 Myler Bits: Understanding the Myler Approach to Bitting
     Presented by Toklat

   
 Equestrian Apparel Innovation
     Presented by Valentine Equine

Sunday, January 28

10:00 a.m.


10:30 a.m.


11:00 a.m.


11:30 a.m.


3:00 p.m.


3:30 p.m.
     Stirrups
     Presented by MDC Stirrups

     Bits and Bit Fitting
     Presented by Neue Schule USA

     Dr. Milt’s Topical Magnesium Therapy
     Presented by Crystalotions LLC

     Herbal and Therapeutic Modalities and Research in the Performance Horse
     Presented by Arenus

     
How to Properly Install a Nameplate on Equestrian Equipment and Why You Should Do it Our Way
     Presented by The Engraver

     New, Natural Solutions for Old Problems
     Presented by Guaranteed Horse Products