Contact Us

AETA’s staff wants you to get the most out of your experience with AETA. We are available to serve you, so please do not hesitate to call with any question or concern that you may have.

American Equestrian Trade Association
2207 Forest Hills Drive
Harrisburg, PA 17112
Hours: 8:30 a.m. – 5 p.m. eastern time
Phone: (717) 724-0204
Fax: (717) 238-9985

Lisa M. Ruggiers – Executive Director

Lisa has the staff leadership role and works with the AETA Board of Directors, the Executive Committee, Bylaws & Policy Committee and Nominating Committee. Lisa works with the Board to develop a yearly workplan that recognizes and implements the goals of AETA, as well as approves an annual budget, provides facilitative support to the Board of Directors and committees, including preparation of agenda and materials; minutes preparation and distribution; and other meeting logistics, as well as follow-up after meetings; guides the Board in the development and updates of the Bylaws and Policy Manual; protects the assets of AETA through proper legal and insurance support, banking arrangements, and adequate record keeping; manages AETA staff; and other duties as required.

  Lori Zelesko - Director of Conferences and Events

The Director of Conferences and Events works with the Trade Show Committee to oversee and implement the Buyer Incentive Workbook Program, Exhibitor Tear-Down Bags, and booth awards. The Director also works with the Education Committee to develop educational opportunities during the trade shows and throughout the year.

Angela Burkett – Membership Director

Angela is responsible for membership recruitment and retention, database maintenance and updates, member benefits and a membership directory. Angela works with the membership committee.


Michelle Keyser - Director of Communications
Michelle oversees all aspects of communications for AETA, including all e-communication, the website, social media and the development and production of all publications, including AETA News. Michelle works with the Communications Committee.

Jennifer Swartz – Bookkeeper
Jennifer runs and distributes monthly treasurer reports and works with the accountant to file the Form 990 with the IRS. She handles all accounts payable and receivable for AETA.
Leona Wagner – Membership, Finance & Events Coordinator

Leona serves as the primary support for membership, finance, and events. She is also the secondary contact for answering phones, receiving packages, welcoming guests and assisting with mailings.

Amy Bobb – Newsletter Editor

Amy is responsible for gathering content, editing, writing and working with a graphic designer to produce AETA’s quarterly e-newsletter called AETA News.






Julie Wilhelm – Administrative Project Coordinator
Julie works with both the events and membership departments. Her main responsibilities include confirming and finalizing details with speakers for events and webinars, preparation of all materials for events and providing new members with informational packets.


Nikki Rita – Communications Associate
Nikki produces and distributes all digital communications, handles all social media posts and works with the communications director to produce publications.