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For a number of years, AETA has been a strong proponent about offering educational opportunities for retailers, manufacturers/distributors and sales reps to help with their businesses. The topics covered have included: merchandising, marketing & promotion, social media, inventory control, effective selling, etc. From actual seminar presentations by industry leaders to the most recent roundtable discussions chaired by peers in each category, education has been accessible to both members and non-members attending the AETA trade shows.
August 2014 Educational Sessions
How To Use Social Media To Drive Website Traffic: Saturday, August 16 at 8 a.m.
January 2014 Educational Sessions
Two educational sessions were held at the January Trade Show: Driving Traffic Through Marketing and Promotion presented by Peggy Taylor from Progressive Profit on January 25 and Finding the Cash Hiding in Your Business presented by Peggy and Mike Taylor from Management One, Inc. on January 26. The Taylors are based in western North Carolina and focus on independent business owners’ issues and barriers to greater success.