Educational Seminars

For a number of years, AETA has been a strong proponent about offering educational opportunities for retailers, manufacturers/distributors and sales reps to help with their businesses. The topics covered have included: merchandising, marketing & promotion, social media, inventory control, effective selling, etc. From actual seminar presentations by industry leaders to the most recent roundtable discussions chaired by peers in each category, education has been accessible to both members and non-members attending the AETA trade shows.

January 2013 Educational Roundtables


Larry Mitton discussed inventory control and the effects the internet has had on businesses and the marketing of products with manufacturers.


Ed Camelli talked about how to innovatively display merchandise, how to motivate staff and how to deal with discounting with retailers.


Laurel Hathaway discusses what type of programs motivate sales staff to sell products with sales reps. She also talked about a sales rep's role in educating retailers and their sales teams.
 

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