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Upcoming Educational Seminars
For a number of years, AETA has been a strong proponent about offering educational opportunities for retailers, manufacturers/distributors and sales reps to help with their businesses. The topics covered have included:
August 2016 Educational Sessions
We are pleased to offer the following educational seminars at this year's trade show:
Leveraging Your Sales in the New Marketing Landscape
presented by Anne Cecil, Visionary & Resourceful Opportunist, ONO Made In The 191
With the advent of social media, sales strategy has changed dramatically. We’ve moved from a one-sided “push” model to a two-way conversation. Whether you are a vendor or retailer, you must connect with your end user. In this session we’ll discuss how to create a dialogue with your end user that converts them to fans, how to leverage social media ads to find new customers, and how to create partnerships where everyone wins.
Merchandising Difficult Items
presented by Kristen Ainscoe, Visual Merchandising Expert, Drexel University, ONO, KFA Consulting
Merchandising equestrian products can be a challenge. Horse and rider clothing and accessories aren’t bad, but what do you do with the non-sexy support items – brushes, curry combs, leather bits and bobs? We’ll show you some creative ways to approach these items and then take on some of your own. Bring your most difficult item to merchandise and work with our expert to develop unique solutions on the fly. We will examine the coordination of physical space so that the right image is projected to the customer that will ultimately change a passive looker into an active buyer.
Thank you to our education sponsors, WhizBang! Retail Sales Academy and Espoma!
Past Educational Seminars
January 2016 Educational Sessions
AETA was excited to present two great educational sessions at the January 2016 Trade Show:
Growing the Equine Industry presented by Ross Peddicord, Executive Director of the Maryland Horse Industry Board The Art & Science of Visual Merchandising presented by Anne Cecil, Teaching Professor, Design & Merchandising of AW College of Media Arts & Design at Drexel University.
August 2015 Educational Sessions
Three educational sessions were held at the August 2015 Trade Show:
Manufacturing and Marketing Jewelry in the Equine Industry presented by Kelly Herd from Kelly Herd Jewelry.
January 2015 Educational Sessions
Four educational sessions were held at the January Trade Show:
Customer Retention at Brand and Retail was presented by Sharon Perrin from Kathryn Lily Equestrian, 10 Tips Every Retailer Should Know was presented by John Nunn from Nunn Finer Products, Equestrian Helmets: Certification Explained, Proper Fit and Liability was presented by Shay Timms, from Troxel, LLC., and
August 2014 Educational Sessions
Two educational sessions were held at the August Trade Show:
How To Use Social Media To Drive Website Traffic presented by Andrea Janssen from Masterminds and The Secret to Better Buying and Inventory Management presented by Peggy and Mike Taylor from Management One, Inc.
January 2014 Educational Sessions
Two educational sessions were held at the January Trade Show:
Driving Traffic Through Marketing and Promotion presented by Peggy Taylor from Progressive Profit and Finding the Cash Hiding in Your Business presented by Peggy and Mike Taylor from Management One, Inc.