Educational Seminars

For a number of years, AETA has been a strong proponent about offering educational opportunities for retailers, manufacturers/distributors and sales reps to help with their businesses. The topics covered have included:
merchandising, marketing & promotion, social media, inventory control, effective selling, etc. From actual seminar
presentations by industry leaders to the most recent roundtable discussions chaired by peers in each category,
education has been accessible to both members and non-members attending the AETA trade shows.

 January 2016 Educational Sessions

AETA is excited to present two great educational sessions at the January Trade Show. Growing the Equine Industry
will be presented by Ross Peddicord, Executive Director of the Maryland Horse Industry Board, on Saturday, January 30
at 8 a.m.. The Art & Science of Visual Merchandising will be presented by Anne Cecil, Teaching Professor, Design & Merchandising of AW College of Media Arts & Design at Drexel University on Sunday, January 31 at 8 a.m..

For other educational offerings at the AETA Trade Show, click here.

August 2015 Educational Sessions

Three educational sessions were held at the 2015 August AETA International Trade Show. On Saturday, August 15: Manufacturing and Marketing Jewelry in the Equine Industry was presented by Kelly Herd from Kelly Herd Jewelry.
How to Sell More Saddles was presented by Ruth Hanks from Smith-Worthington Saddlery.

Marketing that Works! was presented by Jordan Manfredi of Big Red Advisory Group at the August Trade Show on
Sunday, August 16.

Click here to watch these educational sessions

   
 
 


Thank you to our education sponsors!

 

 

 January 2015 Educational Sessions

Three educational sessions were held at the January Trade Show on Saturday, January 31: Customer Retention at
Brand and Retail
was presented by Sharon Perrin from Kathryn Lily Equestrian. 10 Tips Every Retailer Should
Know
was presented by John Nunn from Nunn Finer Products. And Equestrian Helmets: Certification Explained,
Proper Fit and Liability
was presented by Shay Timms, from Troxel, LLC.

Do a Month's Worth of Marketing in Four Hours was presented by Erin Stephan of SnapRetail at the January Trade
Show on Sunday, February 1.

Thank you to our education sponsors!

 

 

 

 

August 2014 Educational Sessions

Two educational sessions were held at the August Trade Show: How To Use Social Media To Drive Website Traffic
presented by Andrea Janssen from Masterminds on August 16 and The Secret to Better Buying and Inventory
Management
presented by Peggy and Mike Taylor from Management One, Inc. on August 17.

Andrea Janssen from Masterminds spoke during Saturday’s education session on “How To Use Social Media to Drive Website Traffic.”

 

Mike Taylor, along with Peggy Taylor, from Management One spoke during Sunday’s education session on “The Secret to Better Buying and Inventory Management.”

 

The Education Sessions held on Saturday and Sunday of the Trade Show were popular again this year!

 

Andrea Janssen from Masterminds spoke during Saturday’s education session on “How To Use Social Media to Drive Website Traffic.”

 

January 2014 Educational Sessions

Two educational sessions were held at the January Trade Show: Driving Traffic Through Marketing and Promotion
presented by Peggy Taylor from Progressive Profit on January 25 and Finding the Cash Hiding in Your Business
presented by Peggy and Mike Taylor from Management One, Inc. on January 26. The Taylors are based in western
North Carolina and focus on independent business owners’ issues and barriers to greater success. 

A special thank you to AETA's education
sponsors, Champion Performance Imports LLC
and R.J. Classics!

The educational session Finding the Hidden Money in Your Business was presented by Mike and Peggy Taylor of Management One, Inc.

Educational session attendees await
the start of the presentation.

AETA treasurer Lilo Navales introduces
a representative from one of AETA's
education sponsors.

Annemarie Cochrane, AETA's Vice President
and Education Committee Chair, introduces
the session presenter, Mike Taylor.



Mike Taylor spoke about how to make
your business more successful by
improving cash flow and profit.