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For a number of years, AETA has been a strong proponent about offering educational opportunities for retailers, manufacturers/distributors and sales reps to help with their businesses. The topics covered have included: merchandising, marketing & promotion, social media, inventory control, effective selling, etc. From actual seminar presentations by industry leaders to the most recent roundtable discussions chaired by peers in each category, education has been accessible to both members and non-members attending the AETA trade shows.
August 2015 Educational Sessions
Three educational sessions were held at the 2015 August AETA International Trade Show. On Saturday, August 15: Manufacturing and Marketing Jewelry in the Equine Industry was presented by Kelly Herd from Kelly Herd Jewelry. How to Sell More Saddles was presented by Ruth Hanks from Smith-Worthington Saddlery.
January 2015 Educational Sessions
Three educational sessions were held at the January Trade Show on Saturday, January 31: Customer Retention at Brand and Retail was presented by Sharon Lilien-Zwiebel from Kathryn Lily Equestrian. 10 Tips Every Retailer Should Know was presented by John Nunn from Nunn Finer Products. And Equestrian Helmets: Certification Explained, Proper Fit and Liability was presented by Shay Timms, from Troxel, LLC.
August 2014 Educational Sessions
Two educational sessions were held at the August Trade Show: How To Use Social Media To Drive Website Traffic presented by Andrea Janssen from Masterminds on August 16 and The Secret to Better Buying and Inventory Management presented by Peggy and Mike Taylor from Management One, Inc. on August 17.
January 2014 Educational Sessions
Two educational sessions were held at the January Trade Show: Driving Traffic Through Marketing and Promotion presented by Peggy Taylor from Progressive Profit on January 25 and Finding the Cash Hiding in Your Business presented by Peggy and Mike Taylor from Management One, Inc. on January 26. The Taylors are based in western North Carolina and focus on independent business owners’ issues and barriers to greater success.