Past Educational Seminars

For a number of years, AETA has been a strong proponent about offering educational opportunities for retailers, manufacturers/distributors and sales reps to help with their businesses. The topics covered have included:
merchandising, marketing & promotion, social media, inventory control, effective selling, etc. From actual seminar
presentations by industry leaders to the most recent roundtable discussions chaired by peers in each category,
education has been accessible to both members and non-members attending the AETA trade shows.

August 2016 Educational Sessions

We were pleased to offer the following educational seminars at this year's trade show:

Leveraging Your Sales in the New Marketing Landscape

presented by Anne Cecil, Visionary & Resourceful Opportunist, ONO Made In The 191
on Saturday, August 13 at 8 a.m

With the advent of social media, sales strategy has changed dramatically.  We’ve moved from a one-sided “push” model to a two-way conversation.  Whether you are a vendor or retailer, you must connect with your end user.  In this session we’ll discuss how to create a dialogue with your end user that converts them to fans, how to leverage social media ads to find new customers, and how to create partnerships where everyone wins.

Please click here to view this educational session's presentation.

Merchandising Difficult Items

presented by Kristen Ainscoe, Visual Merchandising Expert, Drexel University, ONO, KFA Consulting
on Sunday, August 14 at 8 a.m.

Merchandising equestrian products can be a challenge.  Horse and rider clothing and accessories aren’t bad, but what do you do with the non-sexy support items – brushes, curry combs, leather bits and bobs?  We’ll show you some creative ways to approach these items and then take on some of your own. Bring your most difficult item to merchandise and work with our expert to develop unique solutions on the fly. We will examine the coordination of physical space so that the right image is projected to the customer that will ultimately change a passive looker into an active buyer.

Please click here to view this educational session's presentation.

Thank you to our education sponsors, WhizBang! Retail Sales Academy and Espoma!

RSA Educational SponsorEspoma Education Sponsor

 

 

Past Educational Seminars

 January 2016 Educational Sessions

AETA was excited to present two great educational sessions at the January 2016 Trade Show:

Growing the Equine Industry presented by Ross Peddicord, Executive Director of the Maryland Horse Industry Board The Art & Science of Visual Merchandising presented by Anne Cecil, Teaching Professor, Design & Merchandising of AW College of Media Arts & Design at Drexel University.

August 2015 Educational Sessions

Three educational sessions were held at the August 2015 Trade Show:

Manufacturing and Marketing Jewelry in the Equine Industry presented by Kelly Herd from Kelly Herd Jewelry.
How to Sell More Saddles presented by Ruth Hanks from Smith-Worthington Saddlery.
Marketing that Works! presented by Jordan Manfredi of Big Red Advisory Group.

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Thank you to our education sponsors!

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 January 2015 Educational Sessions

Four educational sessions were held at the January Trade Show:

Customer Retention at Brand and Retail was presented by Sharon Perrin from Kathryn Lily Equestrian, 10 Tips Every Retailer Should Know was presented by John Nunn from Nunn Finer Products,  Equestrian Helmets: Certification Explained, Proper Fit and Liability was presented by Shay Timms, from Troxel, LLC., and
Do a Month's Worth of Marketing in Four Hours was presented by Erin Stephan of SnapRetail.

Thank you to our education sponsors!

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August 2014 Educational Sessions

Two educational sessions were held at the August Trade Show:

How To Use Social Media To Drive Website Traffic presented by Andrea Janssen from Masterminds and The Secret to Better Buying and Inventory Management presented by Peggy and Mike Taylor from Management One, Inc.

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Andrea Janssen from Masterminds spoke during Saturday’s education session on “How To Use Social Media to Drive Website Traffic.”

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Mike Taylor, along with Peggy Taylor, from Management One spoke during Sunday’s education session on “The Secret to Better Buying and Inventory Management.”

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The Education Sessions held on Saturday and Sunday of the Trade Show were popular again this year!

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Andrea Janssen from Masterminds spoke during Saturday’s education session on “How To Use Social Media to Drive Website Traffic.”

 

January 2014 Educational Sessions

Two educational sessions were held at the January Trade Show:

Driving Traffic Through Marketing and Promotion presented by Peggy Taylor from Progressive Profit and Finding the Cash Hiding in Your Business presented by Peggy and Mike Taylor from Management One, Inc.

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A special thank you to AETA's education
sponsors, Champion Performance Imports LLC
and R.J. Classics!

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The educational session Finding the Hidden Money in Your Business was presented by Mike and Peggy Taylor of Management One, Inc.

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Educational session attendees await
the start of the presentation.

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AETA treasurer Lilo Navales introduces
a representative from one of AETA's
education sponsors.

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Annemarie Cochrane, AETA's Vice President
and Education Committee Chair, introduces
the session presenter, Mike Taylor.

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Mike Taylor spoke about how to make
your business more successful by
improving cash flow and profit.