Educational Sessions
2016 August AETA International Trade Show


A Day of Education
Sponsored by Hopper Expositions, Inc.

featuring Barbara Wold
Meet the Millennials: The Customers to Change It All
Strategies for a Changing Business World


Friday, August 12 starting at 3 p.m.
Hall E of The Greater Philadelphia Expo Center

Only $50 to attend!
Click here to reserve your seat


AETA Education Sessions
Leveraging Your Sales in the New Marketing Landscape presented by Anne Cecil, Visionary & Resourceful Opportunist, ONO Made In The 191
on Saturday, August 13 at 8 a.m.
Merchandising Difficult Items presented by Kristen Ainscoe, Visual Merchandising Expert, Drexel University, ONO, KFA Consulting
on Sunday, August 14 at 8 a.m.




Our Mission

The AETA Board of Directors met for their annual strategic planning session and are pleased to announce they adopted a new Mission Statement. The Board is excited to share this new mission with the membership:

The American Equestrian Trade Association’s mission is to unite and advance the community of equine trade businesses by delivering education, trade shows and services designed to sustain, support and grow a strong equestrian industry marketplace.

Knowing When and How to Reach Out to the Media

Earned media is some of the best kind of PR your business can have. It gives you credibility and is free. Earned media is generated when you do or have something worth sharing. You don’t create it or buy it – in essence, it is information that is truly newsworthy.

Your best chance at getting earned media (news coverage) is if the information you are sharing is newsworthy. Of course, what’s  newsworthy is at the editor’s discretion and can often be trumped by other news and events in the marketplace. When reaching out to the news media, ask yourself these simple questions to determine, “What’s newsworthy?”

Click here to READ MORE about creating a press kit.