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Upcoming Educational Seminars
We are pleased to offer the following educational seminars at this year's August 2016 AETA International trade show:
Leveraging Your Sales in the New Marketing Landscape
presented by Anne Cecil, Visionary & Resourceful Opportunist, ONO Made In The 191
With the advent of social media, sales strategy has changed dramatically. We’ve moved from a one-sided “push” model to a two-way conversation. Whether you are a vendor or retailer, you must connect with your end user. In this session we’ll discuss how to create a dialogue with your end user that converts them to fans, how to leverage social media ads to find new customers, and how to create partnerships where everyone wins.
Merchandising Difficult Items
presented by Kristen Ainscoe, Visual Merchandising Expert, Drexel University, ONO, KFA Consulting
Merchandising equestrian products can be a challenge. Horse and rider clothing and accessories aren’t bad, but what do you do with the non-sexy support items – brushes, curry combs, leather bits and bobs? We’ll show you some creative ways to approach these items and then take on some of your own. Bring your most difficult item to merchandise and work with our expert to develop unique solutions on the fly. We will examine the coordination of physical space so that the right image is projected to the customer that will ultimately change a passive looker into an active buyer.
Thank you to our education sponsors, WhizBang! Retail Sales Academy and Espoma!
A Day of Education
(Friday, August 12, 2016, the day before the AETA International Trade Show)
featuring Barbara Wold
Meet the Millennials: The Customers to Change It All - 3:00 - 4:30 PM
To sell to any audience, you have to understand it. Discovering how its members think, act, and purchase is only the first step to finding new opportunities to engage with them.
Strategies for a Changing Business World - 6:00 - 7:30 PM
The ideas and tips in this valuable presentation are real-world solutions to the challenges faced every day in these new changing times.
Friday, August 12 starting at 3 p.m.