Marketing at the Show

AETA has opportunities galore to market your business at the International Trade Show and beyond! Make a lasting impression by leveraging your participation in this event. Click here for our Exhibitor Services Kit!

FREE Marketing Toolkit- Invite your customers to come see you at the event. Make it easy and use our pre-made content in our FREE Marketing Toolkit. In this shared folder you will find the following documents:

  • Example Email
  • Billing Insert
  • Shipping Insert
  • Web Badge
  • Facebook Page Cover Photo
  • Facebook Post Photo
  • Instragram Photo Post 
  • Twitter Profile Header
  • Twitter Post Photo

Click here to access it now!

New Product Showcase – First impressions count! Highlight your new, innovative products on a 3’x2’ tabletop area in the Trade Show entry.
** New in January 2017 All new products will be reviewed by retail buyers during the show, and the top products will win a coveted Buyers Choice Award. **

Directory & Web Advertising – Ad placement in the Trade Show Directory and on the AETA website are great ways to distinguish your company from hundreds of others at the show. Your ad can bring inquiries long after the Trade Show because attendees use this as a year-round resource.

Trade Show Special Promotion – This AETA member-only exclusive benefit allows our Manufacturer members the opportunity to promote up to two specials that are ONLY offered during the show. (This replaces the former Workbook program.)

Show Sponsorships – From welcome bags and shuttle buses to networking events and coffee stations, AETA Trade Show sponsorships are a great opportunity to get your name in front of Trade Show attendees. Click here for our sponsorship programming!

AETA Edge Mock 3-D Store – Showcase your products in a mock equestrian 3-D store that will be used during AETA Edge training sessions where buyers will get valuable hands-on  training on merchandising and selling in a virtual equestrian mock store. Click here for the registration form!

Raffle Donations – Get extra exposure at and after the show by making a donation to our event raffles.

Media Pitch Event – Show off your new products or product updates to a panel of industry media. ** Space is limited **

Trade Show App – Send your logo and “About Us” description to to be placed in AETA’s NEW Mobile Trade Show app!

 "Getting the Most Out of Your Exhibit" Webinar- For free tips on making the most of your exhibit experience, watch this FREE webinar by Mark Fisher! Mark has been formulating event marketing strategies in order to help support clients' product and service goals effectively for over 25 years. His presentation covers setting trade show goals, tips on engaging booth areas, and creating customer loyalty via memorable experience before, during and after the trade show. Click here to watch it!