Officers & Directors

Kelly Herd - President - Kelly Herd Jewelry
Cleveland, TN
Manufacturer Member
423‐728‐4009  |  Email
Kelly is the president of Kelly Herd Jewelry, a jewelry manufacturing and wholesaling company that does both their own designs and contract work for the western and the English industries. Kelly saw a need for elegantly designed equestrian jewelry targeting a high-end market and after several years in the retail arena, decided to bring the success his company had enjoyed to the equestrian wholesale market. Kelly Herd Jewelry now services more than 600 retailers globally, including both smaller retailers and chain stores.

President Elect
Glyn Sandzen - The Tack Shop
Greenville, SC
864-271-7121 | Email

Vice President
Sharon Lilien‐Zwiebel - Kathryn Lily Equestrian

Miami, FL
Manufacturer Member
305‐873‐3925 | Email

Sharon grew up riding and showing and has always had a love of horses. After finishing her MBA she went into the corporate world working for a large CPG company doing various sales and brand marketing roles. In 2010, she started Kathryn Lily Equestrian with her business partner Kate to get back into the horse world she loved, while bringing her corporate experience to the industry.

Annemarie Cochrane - Sales Rep
Elverson, PA
Sales Rep Member
484-432-5338 |  Email

Annemarie Cochrane is an independent manufacturer sales representative in the Mid-Atlantic region, and she lives in Chester County, PA. Annemarie received her undergraduate degree from Skidmore College and her Master's degree from Immaculata College. Prior to forming her own business as a sales rep, she worked for Nunn Finer Products. She has been an avid equestrian since the age of seven. Her passion for retail and riding has culminated in her career and also the launch of her blog site,, where she promotes the stores and lines she represents and shares her own experiences.

Immediate Past President
Hope Birsh - Maryland Saddlery
Butler, MD
Retail member
410‐771‐4135 |  Email

Hope opened the Maryland Saddlery in 1989. Since 2006, Maryland Saddlery has opened two additional locations. For many years, Hope has been partnering with manufacturers in developing new products and improving the fit of existing product lines. Hope also specializes in choosing the correct bit for her customer's horses through clinics and consultations.


  Loriece Boatright - Designs by Loriece
Howell, MI
Manufacturer Member
517-376-9308 | Email
  Jamie Brunner - The Espoma Company
Millville, NJ
Manufacturer Member
856-825-0542 | Email

Tony Lott - Noble Outfitters
Modesto, CA
Manufacturer Member
931-626-2715 | Email

Tony Lott grew up on horseback working cattle in Utah. He’s ridden to hounds, done cutting, sorting, trail riding and polo. He and his wife currently have 12 horses and a pony in Tennessee and are active members of the Bluewater Creek Polo Club in Florence, AL. 

John Lubbock once said "There is nothing so good for the inside of a man than the outside of a horse". They have a way of keeping us humble and grounded. Tony has seen this over and over in his own life and in the life of others. 

As part of the management team of an equine industry company, he’s learned that the kids who trade barn work for horse time turn out to be responsible and hardworking employees and better human beings.

He’s proud to be part of an organization promoting this industry and the people it produces.


Kelly Nicholls - Horseware Ireland, LLC
Kinston, NC
705-434-0600 | Email

Terri Schulte - Terri Schulte Equestrian Prod.
Cave Creek, AZ
Sales Rep/Agent
480-595-8432 | Email

Terri Schulte’s original career started out in Boston as a manufacturer’s representative in the Premium and Incentive Industry covering all of New England and Westchester Country New York. She founded Terri Birger & Associates in 1978, and Promotional Support Group, Inc. (a wholesale distribution company) in 1992 and grew both companies to over $20,000,000.00 in sales annually.  She received numerous awards during her tenure including: Incentive Manufacturers’ Representative of the Year 1998; Incentive Manufacturers’ Regional Representative of the Year: 1998, 1997,1996,1994; Sony Representative of the Year; Igloo Representative of the year; Waterford/Wedgwood Top Representative of the Year.

She sold her two businesses and moved to Arizona in 1998 and spent the next 4 years riding and competing in Eventing. In December 2002 she formed Terri Schulte Equestrian Products, LLC with the initial intent to service the Arizona Retailer. Her business soon evolved into National Key Account Management. In 2007 the company name was changed to Terri Schulte Equestrian & Pet Products, LLC, adding Pet Products to the product line assortment. 

Her expertise is working with the major retailers, selling them both Name Brand and Private Label programs.

When not traveling for business, Terri continues to ride and take lessons with her horse Miles.

When not working, Terri loves to spend time with her husband Greg, three grandchildren Laura, Connor and Mia, Horses: Miles, Elliott and Lei Roi and Dogs: Braedee and Sophie.

Ronnie Zito – Tri-County Feeds
Marshall, VA
Retailer Member
540-364-1891 |  Email

Ronnie has been professionally involved in the equine industry since 1981. After many years in 4-H and Pony Club, she started as a yearling manager on thoroughbred broodmare farms before moving to Southern States in 1985 as a management trainee and eventually becoming a manager of a retail location and then an equine field sales rep. She next worked with Pfizer as an equine sales specialist and then Bradley Caldwell as a sales representative before coming to Tri-County Feeds (TCF) where she is currently the Buyer/Inventory Manager. Ronnie competed on horse judging teams for 4-H and Virginia Tech and also competed in jumpers, horse trials, low-level eventing, team penning, judged trail rides and trail classes, along with trail riding and horse camping. Ronnie has also been a member of several riding associations, including Pony Club, CDCTA and Trailblazers.