Officers & Directors

Kelly Herd - President - Kelly Herd Jewelry
Cleveland, TN
Manufacturer Member
423‐728‐4009  |  Email
Kelly is the president of Kelly Herd Jewelry, a jewelry manufacturing and wholesaling company that does both their own designs and contract work for the western and the English industries. Kelly saw a need for elegantly designed equestrian jewelry targeting a high-end market and after several years in the retail arena, decided to bring the success his company had enjoyed to the equestrian wholesale market. Kelly Herd Jewelry now services more than 600 retailers globally, including both smaller retailers and chain stores. Kelly’s in-house design and manufacturing capabilities allow him to create custom pieces for stores and customers. Kelly and his staff provide a full support system for the retailer, with hi-res images for ecommerce and merchandising.

President Elect
Glyn Sandzen - The Tack Shop
Greenville, SC
864-271-7121 | Email

Glyn Sandzen showed hunters and jumpers, fox-hunted, and participated in US Pony Club as a child; rode and taught saddle seat, showed American Saddlebreds and hackney road ponies through high school; taught hunt seat and worked at her family’s barn summers during college years.

Shortly after earning an A.B. from Duke University with Honors in Economics, she took over management of the family business, The Tack Shop, Greenville, SC – est. 1967, and has owned and operated the store(s) since 1984.

Also, Glyn oversaw her farm with 45 head and two leased barns, and managed our indoor horse show facility for four years.

She currently serves on the board of the South Carolina Upstate Equine Council, and support a wonderful therapeutic equine program for at-risk kids in our area.

Vice President
Sharon Perrin - Kathryn Lily Equestrian

Miami, FL
Manufacturer Member
305‐873‐3925 | Email

Sharon grew up riding and showing and has always had a love of horses. After finishing her MBA, she went into the corporate world working for a large CPG company doing various sales and brand marketing roles. In 2010, she started Kathryn Lily Equestrian with her business partner Kate to get back into the horse world she loved, while bringing her corporate experience to the industry.

 Tony Lang

Tony Lang - Cashel Company/Equibrand
3500 W. US Hwy 377
Cranbury, TX 76048
682-936-8197 | Email

Tony grew up in the hearing aid industry, learning manufacturing, product flow and inventory management. After doing an  overseas startup for a company, he ventured off and started his own custom hearing aide manufacturing company. The love of horses drew him south, where he is currently the General Manager of Cashel, a division of Equibrand Corp located in Granbury Texas. He has a background in manufacturing, product design, warehouse, and  supply chain fulfillment.

Tony is an active horseman participating in team roping events as a heeler.

Immediate Past President
Hope Birsh - Maryland Saddlery
Butler, MD
Retail member
410‐771‐4135 |  Email

Hope opened the Maryland Saddlery in 1989. Since 2006, Maryland Saddlery has opened two additional locations. For many years, Hope has been partnering with manufacturers in developing new products and improving the fit of existing product lines. Hope also specializes in choosing the correct bit for her customer's horses through clinics and consultations.


Jaime Brunner - The Espoma Company
Millville, NJ
Manufacturer Member
856-825-0542 | Email

Jaime grew up riding horses and still currently competes on the show circuit primarily in Wellington, Florida. After working for a few years in public relations and publishing, she decided to pursue a new opportunity and joined an equestrian apparel company. Working for a small company gave her the experience to learn a lot about manufacturing, sales, product development, supply chain management and brand development. Jaime quickly realized she wanted to be able to combine her work and passion for animals. So, after going back to school to pursue her MBA, she joined her 88 year old family business, The Espoma Company, to help develop their Animal Care division and product line. Jaime is part of the fourth generation of her family to work at Espoma. 

Peter Canzone - American Artists
30 Pine Ridge Road
Saratoga Springs, NY 12866
518-813-1203 | Email




Cissie Meehan

Cissie Meehan - TABcom, LLC
1 Maplewood Drive
Hazleton, PA 18202
434-465-1760 | Email

Cissie Meehan is Vice President of Merchandising for TABcom. She specializes in Multi-Channel Retail, Strategic Planning and Brand Management. Cissie joined TABcom in November of 2009, after serving as Vice President of Merchandising for Dover Saddlery. She has also held senior management roles at Petsmart, 1-800 Flowers and Cendant. She is a graduate of Suffolk University in Boston.

Cissie has been involved in the equestrian industry for over 25 years in both the Western and English markets. She is also a rider and competitor who has competed at the national level. She is an advocate for the sport and industry and has contributed to many organizations including 4H, Therapeutic Riding, Horse Rescue and nationally rated horse shows.

Cissie is an avid equestrian along with her husband, and their farm is home to six horses who are involved in many aspects of training, showing and foxhunting. Her four Pembroke Welsh Corgis include a new breed champion, Trevor.

Terri Schulte - Terri Schulte Equestrian Prod.
Cave Creek, AZ 
Sales Rep/Agent
480-595-8432 | Email

Terri Schulte’s original career started out in Boston as a manufacturer’s representative in the Premium and Incentive Industry covering all of New England and Westchester Country New York. She founded Terri Birger & Associates in 1978, and Promotional Support Group, Inc. (a wholesale distribution company) in 1992 and grew both companies to over $20,000,000.00 in sales annually. She received numerous awards during her tenure including: Incentive Manufacturers’ Representative of the Year 1998; Incentive Manufacturers’ Regional Representative of the Year: 1998, 1997,1996,1994; Sony Representative of the Year; Igloo Representative of the year; Waterford/Wedgwood Top Representative of the Year.

She sold her two businesses and moved to Arizona in 1998 and spent the next four years riding and competing in Eventing. In December 2002, she formed Terri Schulte Equestrian Products, LLC with the initial intent to service the Arizona Retailer. Her business soon evolved into National Key Account Management. In 2007, the company name was changed to Terri Schulte Equestrian & Pet Products, LLC, adding Pet Products to the product line assortment. 

Her expertise is working with the major retailers, selling them both Name Brand and Private Label programs.

When not traveling for business, Terri continues to ride and take lessons with her horse Miles.

When not working, Terri loves to spend time with her husband Greg, three grandchildren Laura, Connor and Mia, Horses: Miles, Elliott and Lei Roi and Dogs: Braedee and Sophie.