AETA Press Releases
September 14, 2016: American Equestrian Trade Association Hires Denver-based Event Management Company for Its International Trade Show Management
To read the entire press release please click here.
AETA announced today that it has hired Unbridled Solutions, a Denver-based event design and marketing agency for production of the AETA International Trade Show. Unbridled has many years of experience and is committed to working with AETA leadership to bring the Trade Show to a more modern era.
AETA has also contracted with General Exposition Services, Inc., to provide a wide variety of decorating and trade show services. General Expo is fully committed to AETA’s vision and pledge to moving the show forward. One significant improvement is that exhibitors will no longer have to pay long-standing ‘middle-man’ fees related to booth furnishings. In addition to reduced booth costs, AETA is not marking up decorating services like former show management to make the show more affordable for you! More details on pricing will be available soon.
To read the entire press release please click here.
August 19, 2016: American Equestrian Trade Association Splits from Hopper Expositions, Inc. and Takes Over AETA International Trade Show
To read the entire press release as a PDF, please click here.
July 27: Your One-Stop Reference for Top Turnout: World-Class Grooming for Horses
Trafalgar Square Books is pleased to announce the release of World-Class Grooming for Horses by Cat Hill and Emma Ford.
When owning, training, riding, and showing horses, there is a certain “look” to which one aspires. World-class “turnout”—a horse in peak condition, perfectly coiffed and luminous with good health, outfitted with gleaming and well-fit tack appropriate for his sport—can take your breath away. And while it can certainly play a significant role in a competitive rider’s success, it is just as appealing to have any horse “groomed to the nines,” whether he’s headed for an afternoon lesson or just out on the trail. But achieving this superior look isn’t just about clean tack, shiny brass, spotless stockings, or perfect braids. The most important steps are found in the day-to-day nitty-gritty of grooming and caring for the horse: noticing “something not-quite-right” about the way the horse looks or moves before it becomes “something wrong”; brushing and combing and trimming a little every day so the horse’s skin and coat remain healthy and he always has a neat appearance; knowing how to prepare a horse properly for training and cool him down afterward, and protecting his body from injury, or treating it when necessary. And no one knows how to do all of this better than those working as “professional grooms” in the barns of the world’s top riders and trainers. In World-Class Grooming for Horses, two of the best pros in the business share their trade secrets, with over 1200 color photographs accompanying the ultimate modern-day guide for all riders who want their horses to look and feel their best.
CAT HILL grew up on a working farm, and started riding show hunters in college. She’s spent time as a working student for a top Grand Prix dressage rider, working the Winter Equestrian Festival for a Grand Prix showjumping rider, and managing an AA hunter barn. She freelances as a groom in every discipline, and has worked at almost every type of competition, from the local fair to the Pan American Games.
EMMA FORD has groomed at almost every four-star event in the world, and has had the opportunity to turn horses out at upper-level showjumping and dressage competitions alike.
JESSICA DAILEY is the owner of Jess Lynn Photography (www.jesslynn.photography).
July 23: TACKBOX™ Dressage Court Placemats: New for FALL 2015
Tack Room Essentials™ LLC offers quality holiday table décor with a practical side. Practice your tests at the table, with advanced level court letters.
Tack Room Essentials™, LLC
July 21: The New Noble Outfitters™ Balance Riding Tight is Designed for True Athletic Performance!
The Noble Outfitters™ Balance Riding Tight exceeds the performance needs of the equestrian athlete. Featuring superior fabrics and innovative construction, these tights are perfect for professionals to pleasure riders. The moisture-wicking Opti-Dry Technology keeps you even cool by pulling moisture away from your skin giving you the most comfortable ride on the market. Ultra-soft Clarino® knee patches give you a more secure feeling while in the saddle.
A flattering euro-seat design and flat seam construction reduces chaffing so you will enjoy every minute riding in this athletic tight. The lightweight, stretch hem on the lower leg reduces bulk inside your boots; preventing painful rubbing! Every feature of the Balance Riding Tight emphasizes comfort, quality, and versatility for an exceptional value.
You will also enjoy the convenient and secure stash pocket at the front right thigh and the hidden pocket on the inside back waist. Perfect for carrying your little necessities like cellphone, keys, and ID. Convenience is key when you are out in the arena or heading down the trail!
The Noble Outfitters™ Balance Riding Tight comes in sizes XS-XL and is available in Black and Elmwood with prices starting at $89.99.
About Noble Outfitters™
Noble Outfitters™ is committed to partnering with and giving back to the equestrian community. In support of these efforts, Noble Outfitters commits 5% of profits to equestrian focused youth programs that foster equine interest and participation while strengthening values and providing meaningful learning experiences. To find out more or recommend a youth program in your area, visit www.nobleoutfitters.com/kids.
July 14: Discover the Joys of Genuine Partnership: From the Horse's Mouth A Horseman's Notes II