January's Trade Show Seminars Are Now Available
on DVD
VCU Professors Karen M. Videtic Rose Regni and
Deidra Arrington presented two insightful workshops at AETA
International in January. Whether you missed the events or couldn't get
enough, now you can own the DVD with both workshops.
Bad Habits that Good Retailers Need to Avoid
This workshop had been created for today’s economy.
• Pitfalls of merchandising decisions and their solutions.
•
Sourcing assistance in merchandising.
• And so much more.
 Branding:
"It’s More than Just a Label – It’s a Promise”
Through various aspects of the retail setting you can
differentiate YOUR brand of business. This seminar explores how a business
can create a brand or image that creates a competitive edge, and includes
topics such as advertising, visual merchandising and service.
DVD Cost: $42 (US) includes shipping and handling
Availability: Deliveries begin February 21, 2012
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