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Past AETA Educational Events
with Links to Presenters and Seminar Content
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January 2012
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Bad Habits that Good Retailers Need to Avoid
This workshop had been created for today’s economy.
• Pitfalls of merchandising decisions and their
solutions.
• Sourcing assistance in merchandising.
• And so much more.
Branding: It’s More than Just a Label – It’s
a Promise”
Through various aspects of the retail setting
you can differentiate YOUR brand of business. This seminar
explores how a business can create a brand or image that creates
a competitive edge, and includes topics such as advertising,
visual merchandising and service.

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Order the DVD Recording
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Download Seminar PDF for more info
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Karen M.
Videtic
Professor of Fashion & Merchandising
at Virginia Commonwealth University |
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August 2011
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Social Media Seminars
with Lisa Kemp of
Kemp Equine
and Chad Mendell of
CowDog Media
● Social Media De-Mystified
● New Customer Acquisition
● Mobil Marketing
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January 2011
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Whiz Bang!
Seminars
With Bob Negen
Whiz Bang Training
● The Foot Traffic Formula
● Turn Your Staff Into a Service- Driven,
Selling Machine!
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August 2010
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Whiz Bang! “Make It Fun, But Get
It Done!”
Bob & Susan Negen of
Whiz Bang Training
● How to Develop a Whiz Bang! Staff
● Explode Your Sales
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January 2010
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Rick Segel's AETA Seminars by
Rick Segel
● The 7 Essentials of Successful Retailing
● The Essential Online Solution (plus
Website Reviews)
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