|The latest headlines and articles.|
Trade Show Information
The January Trade Show is being held January 28-30, 2017 in Oaks, Pennsylvania!
Equestrian trade exhibitors and buyers will spend three days next January viewing English and Western merchandise, networking and learning the latest in equestrian products and services at the AETA International Trade Show. This exposition of equestrian products and services is not open to the general public.
NEW! The AETA International Trade Show is now fully owned by AETA and will truly be a trade show for the equine industry...by the members and for the members! Click here to register your booth today!
Educational Sessions at the AETA Trade Show
Our educational sessions for the January Trade Show will be released closer to the event. If you have a topic suggestion or would like to nominate a speaker, please email email@example.com.
We were pleased to offer the following educational seminars at this year's August trade show:
Leveraging Your Sales in the New Marketing Landscape
presented by Anne Cecil, Visionary & Resourceful Opportunist, ONO Made In The 191
With the advent of social media, sales strategy has changed dramatically. We’ve moved from a one-sided “push” model to a two-way conversation. Whether you are a vendor or retailer, you must connect with your end user. In this session we’ll discuss how to create a dialogue with your end user that converts them to fans, how to leverage social media ads to find new customers, and how to create partnerships where everyone wins.
Merchandising Difficult Items
presented by Kristen Ainscoe, Visual Merchandising Expert, Drexel University, ONO, KFA Consulting
Merchandising equestrian products can be a challenge. Horse and rider clothing and accessories aren’t bad, but what do you do with the non-sexy support items – brushes, curry combs, leather bits and bobs? We’ll show you some creative ways to approach these items and then take on some of your own. Bring your most difficult item to merchandise and work with our expert to develop unique solutions on the fly. We will examine the coordination of physical space so that the right image is projected to the customer that will ultimately change a passive looker into an active buyer.
We would like to thank our 2016 Education Sponsors!
Upcoming Show Dates
August 12 - 14, 2017