Trade Show Information

The August Trade Show is being held August 13 - 15, 2016 in Oaks, Pennsylvania!


Equestrian trade exhibitors and buyers will spend three days this August viewing English and Western merchandise, networking, and learning the latest in equestrian products and services at the AETA International Trade Show.

The show features exhibits, a market party, educational sessions and a membership meeting. This exposition of equestrian products and services is not open to the general public and detailed event information can be found here on Hopper Expositions website.

If you are interested in exhibiting at this year's conference, please click here.

For more information regarding buyer registrations, please click here.

For a current list of registered exhibitors, please click here.
For local hotel accommodations, please click here.
Applications for visitor badges can be found here and press registration forms can be accessed here.

Educational Sessions at the AETA Trade Show

We are pleased to offer the following educational seminars at this year's trade show:

Leveraging Your Sales in the New Marketing Landscape

presented by Anne Cecil, Visionary & Resourceful Opportunist, ONO Made In The 191
on Saturday, August 13 at 8 a.m

With the advent of social media, sales strategy has changed dramatically.  We’ve moved from a one-sided “push” model to a two-way conversation.  Whether you are a vendor or retailer, you must connect with your end user.  In this session we’ll discuss how to create a dialogue with your end user that converts them to fans, how to leverage social media ads to find new customers, and how to create partnerships where everyone wins.

Merchandising Difficult Items

presented by Kristen Ainscoe, Visual Merchandising Expert, Drexel University, ONO, KFA Consulting
on Sunday, August 14 at 8 a.m.

Merchandising equestrian products can be a challenge.  Horse and rider clothing and accessories aren’t bad, but what do you do with the non-sexy support items – brushes, curry combs, leather bits and bobs?  We’ll show you some creative ways to approach these items and then take on some of your own. Bring your most difficult item to merchandise and work with our expert to develop unique solutions on the fly. We will examine the coordination of physical space so that the right image is projected to the customer that will ultimately change a passive looker into an active buyer.

We would like to thank our 2016 Education Sponsors!

WhizBang! Educational Sponsor Retail Academy     Espoma Education Sponsor


A Day of Education

(Friday August 12, 2016 the day before the AETA International Trade Show)
Sponsored by: Hopper Expositions, Inc.

Meet the Millennials: The Customers to Change It All - 3:00 - 4:30 PM

To sell to any audience, you have to understand it. Discovering how its members think, act, and purchase is only the first step to finding new opportunities to engage with them.

Strategies for a Changing Business World - 6:00 - 7:30 PM

The ideas and tips in this valuable presentation are real-world solutions to the challenges faced every day in these new changing times.

Fun, interactive programs packed with fresh and easily applicable ideas to put into action immediately. Information to help the attendees create additional and repeat business.

Both Education Sessions Presented by: Barbara Wold


$50.00 per person for the whole day and Prime Rib dinner.

Click here to download printable forms and prices for the Day of Education!


Upcoming Show Dates

January 28 - 30, 2017
August 12 - 14, 2017
January 27 - 29, 2018
August 11 - 13, 2018
January 26 - 28, 2019
August 10 - 12, 2019

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}