Trade Show Information

 Plan Ahead:  AETA International Trade Show – August 24-27, 2021


Benefits of 2021 Partnership with DMC:

Better Business Opportunities

Whether you’re an exhibitor or a buyer we think Dallas offers the best opportunity to help your business thrive. That’s more important today than ever before. In addition to a convenient location, Dallas Market Center offers a modern facility, support services, and marketplace features that we all need. For exhibitors, that means access to more buyers representing more store types visiting Dallas from the west coast and east coast. It also means solid promotion of the show to a wider range of prospects and dedicated staff to help deliver them, including a full-time Dallas associate dedicated to AETA. There are also huge opportunities to leverage their team for creating new business including international. For buyers, that means access to more product categories and opportunities for easy discovery and ordering during AETA events but also during their separate events including Apparel & Accessories shows, Gift & Home shows, Western Markets and WESA shows.

A Safe and Secure Marketplace

We know that the health and safety of all show participants will continue to be a critically important value. Dallas Market Center by action and by design has this covered. They have put in place guidelines that balance good business with good health during uncertain times when everyone is being understandably cautious. They also have a facility that by its very design is welcoming but also spacious, easy to navigate, and has on-site services to make the experience comfortable, safe, and convenient.

Focused On The Buyer

Buyers deserve an event facility and a host dedicated to serving them at every turn. In Dallas, their staff is committed to customer success. I know buyers will love the ease and efficiency—registration is swift, transportation to the various floors is plentiful, and they can easily discover exhibits and new products. That’s why more than 80% of customers in Dallas don’t even visit other shows or marketplaces. They are loyal to Dallas and for good reason. Additionally, AETA buyers will pay NO FEES to attend the Dallas Market Center show.


FAQ's for 2021: 

Q: Why is AETA moving to Dallas?

A: Even in the best of economic conditions, AETA Trade Show attendee traffic has been declining for the last several years. Dallas Market Center has dedicated full time staff to reach out to new and current buyers/retailers. In addition, the weather in Philadelphia was always difficult in January. Also, we strongly believe the Industry is stronger together.


Q: Will there be an August show?

A: August 2020 AETA has been postponed until March. For 2021, Dallas will host a March and August Trade Fair for AETA & WESA


Q: Do I have to be an AETA member? 

A: Exhibitors will either have to be a AETA or WESA member to show at the Dallas Mart for both the March and August shows. Additionally, AETA buyers will pay NO FEES to attend the Dallas Market Center show.


Q: Is AETA and WESA merging?

A: No, both organizations will be represented by Dallas Market Center and will work alongside each other in a parallel manner


Q: What happens if I paid for a booth in August 2020? 

A: You should have received an email from AETA, on how we will service you. But in short, automatically get the same square footage in the Dallas Mart with premium placement for the coming March, 2021 trade show. However if you would like a refund that is possible. 


Q: Advantages to maintaining your booth commitment with AETA, now managed by Dallas Market Center

  • Premium position at the AETA Trade show in Dallas

  • 2 Complimentary hotel nights for the show

  • Complimentary AETA Membership through 2021


Q: How will the Dallas Market Center choose our booth locations?

A: Dallas will use our previous AETA floor plan as a guide for this new location. 


Q: What about booths that are stored in Philadelphia?

A: If your are booth is being stored by GES, we will be able to facilitate the transportation to Dallas


Q: Who should I contact if I have questions?

Bailey Watson | Dallas Market Center
214-749-5401 | [email protected] |



Travel for 2021

Let Dallas Market Center do your travel booking to get exclusive rates and discounts. Contact the Travel team at 214-744-7444 or [email protected].

 You’ll be pleased to know their campus is 10 minutes from Love Field and 20 minutes from DFW International Airport. A short train ride can conveniently drop you at Dallas Market Center.  

 There are more than 10,000 3+ star hotel rooms within a 5-mile radius of market.